Samsung is preparing to enter the augmented reality (XR) market with its first XR headset, scheduled to be released in the second half of 2024. The headset, which could be named “Infinite,” leverages collaborations with Google and Qualcomm to create an Android device-based operating system specifically designed for augmented reality (AR) and virtual reality (VR) applications. and is based on Qualcomm’s advanced XR chipset.
This move positions Samsung to compete directly with Apple’s Vision Pro and Meta Quest series in the emerging XR space. Initial production is expected to be modest, with around 30,000 units planned, similar to Samsung’s strategy with the original Galaxy Fold. This approach reflects a focus on quality and innovation rather than immediate mass market penetration. The headset will officially launch in late 2024, likely coinciding with the launch of other flagship devices such as the Galaxy Z Flip 6. This integrated marketing strategy aims to create a consistent ecosystem of Samsung devices and improve and enhance the user experience. brand loyalty.
Samsung’s entry into the XR market is significant not only because it has the potential to displace the current market leader, but also because of its cooperation with Google and Qualcomm. Google’s expertise in software development and Qualcomm’s cutting-edge chip technology gives the Samsung XR headset robust performance and innovative features, ensuring an immersive and seamless user experience.
In summary, Samsung’s launch of its XR headset in late 2024 represents a strategic move into a rapidly growing market. By partnering with Google and Qualcomm, Samsung is able to deliver high-quality, innovative products that can redefine user expectations in the XR space.
